Thursday, March 14, 2024

LAPL’s Digital Collection: Fruit Crate Labels

 

image shows a glass of orange juice next to a sliced orange

This is a collection of vibrantly-colored labels, designed for citrus growers throughout Southern California, mainly during the first half of the twentieth century. Many of the labels illustrate specific locations in the region, and are an excellent example of commercial graphic design from the period, as well as documenting the industry itself.

Today we’ll look at this label representing an Upland, CA base fruit grower. Access the image here.