The Demographics Now database is very cool and a little bit
scary. Let me quote from their self
description:
Search for an individual, a friend, a relative or create a market research list from over 206 million people. Search for an individual company or create a mailing list of multiple companies from over 23 million businesses households! Access a demographic report on any geography - or compare multiple geographies - for information including income, housing, race, age, education, retail spending, consumer expenditures, businesses and more.
So it’s easy to see why this is cool. You have an absolute ton of demographics
along almost every conceivable characteristic and across any population pool
available for the asking. Want to know
how much hamburger is eaten in the 90042 zip code? No problem. This, of course, is also the reason why the
database is scary. Want to generate a
list of individuals who match your criteria for a planned burglary? You could do that too.
Access the database by going to the Library’s Research &
Homework page (http://www.lapl.org/collections-resources/research-and-homework#D)
